Set well defined goals This definition of goals will allow you to look at the Short term goals and the Long term goals for the growth of your business. Here is some help with that. 2. Create a strategy – the marketing consultant analyzes the products, the existing trends, the rate of change in the market, consumer trends and uses these to come up with a strategy for your business. The strategy takes into consideration your short and long term business goals, as well as the market growth patterns to ensure that your business remains relevant and profitable throughout. 3.
These include things such as daily foot traffic, website traffic, lead to sale conversion ratios, incoming calls or leads, social media engagement, profit margins etc